All Blacks

Marketing imagery for the 2016 All Blacks v Wales test in Wellington, the first match of the international season for the All Blacks.

I was tasked with designing the creative to promote the test match across social media, billboards, posters, flyers, LED, bus backs and newspaper ads.

Brief: Create a bold / powerful image that stands out and showcases the rugby strength the two nations posses. Welsh player imagery was not allowed. The match was a sellout with the All Blacks taking the win 39-21.

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